04 November 2007

Time Magazine Names Bill McDonough and Michael Braungart “Hero of the Environment”

Bill McDonough and Michael Braungart have been listed in Time Magazines 2007 list of most innovative and influential protectors of the planet.

Responsible 5 years ago for the seminal design book of the next industrial revolution, "cradle to cradle", Mc Donough, an Architect, and Braungart, a chemist, combined forces twelve years ago to form McDonough Braungart Design Chemistry (MBDC) to help businesses and governments to develop "cradle to cradle" solutions for their needs.

Some wonderful quotes that come from these guys include...

"A delightfully diverse, safe, healthy and just world, with clean air, water, soil and power- economically, equitably, ecologically, and elegantly enjoyed."

"waste equals food"

This is very well deserved recognition for a couple of pioneers who got up and actually did something about a problem.

1 comment:

joana lui said...

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